INQUIRY COHORT
Where the work stands
Booked includes completed jobs. Statuses are as of September 4. Open quotes are potential work, not earned revenue.
BUSINESS DASHBOARD / FICTIONAL SHOP
Know what turns
into booked work.
Synthetic data. No real customers, transactions, or connected business accounts. Snapshot: September 4, 2026.
SOURCE PERFORMANCE
Which channels convert?
| Source | Inquiries | Booked | Conversion |
|---|
Conversion = booked inquiries ÷ inquiries from the selected period. No acquisition costs are included.
AUDITABLE NUMBERS
Inquiry ledger
| ID | Received | Service | Source | Status | Quoted | Collected to date |
|---|
How the numbers are calculated
Each row is one unique fictional inquiry. Booking conversion uses confirmed or completed bookings from the selected inquiry cohort. Collected revenue instead uses payment dates within the selected period, including payments on earlier inquiries, and applies the selected service filter. The ledger's collected column is lifetime-to-snapshot, so it may differ from period receipts. This demo includes one final payment on an earlier July inquiry. No forecasts, expenses, taxes, refunds, or profit calculations are implied.
PITTSBURGH AREA / BASELINE 01
Competitor brief
Three public offers. Two decisions to test. This first snapshot establishes a baseline; it does not claim prices changed.
Wexford Detail
From $520
Advertised 3-year ceramic coating starting price. The 5-year option starts at $680; final pricing depends on the vehicle and condition.
View published offer ↗Prestige Auto Armor
By quote
4-year and 8-year ceramic packages. The page describes one-stage correction and estimated turnaround of 2–4 and 4–5 days respectively.
View published offer ↗Pro Car Care
From $2,099
Full Nose package on its matte PPF page; Pro Pack starts at $2,899. PPF is a different service from ceramic coating, not a like-for-like price comparison.
View published offer ↗Make quote scope easy to compare.
Try a package sheet showing preparation, coverage, exclusions, and turnaround. Measure qualified inquiries that become bookings, not just clicks.
Track what happens after a quote.
Record quote date, service, source, and outcome. Ask owners whether this reveals anything their existing booking software misses.
These are proposals, not proven growth results. No shop is a client or sponsor. Public claims are not independently verified performance guarantees. Reviews and weekly changes were not measured. Irwin is a broader-area benchmark, not necessarily a direct local competitor.